Monday, March 04, 2013
In the Air: Training Us to Pay for Digital Content
There's a change in the air. Newspapers and magazines are already struggling with the concept, digital enthusiasts are calling it desperation, and my generation is stuck in the middle. It used to be anything on the internet was free, but now we have to train ourselves to pay for content online. And then ironically, mobile devices have made it easier for the content producers and consumers to pay. So why pay?
1. Stabilizes the circulation revenue and makes advertisers happy.
2. It's OK. It's an evolution of consumer behavior that started with porn, the music industry, podcasts, then print products.
3. To get what we want. Information doesn't want to be free anymore.
Call it a new frontier. I'm feeling a change. It's not just about online presence anymore, it's about experiencing the content and meeting the consumer's expectations. They're paying now, after all. It's in the air.